Over one-third of foreign tourists to South Korea are aged 30 or younger
Thanks to increased global recognition of South Korean culture including K-pop and Korean food, South Korea has become a popular tourist destination. Among some 11 million foreign travelers who visited the country in 2023, 35.6 percent were aged 30 or younger.
Data released by the Korea Tourism Organization (KTO) showed that 3.93 million travelers out of the 11.03 million foreign tourists were aged 30 or below. Of them, tourists aged between 21 and 30 accounted for 25.3 percent, and those aged 20 or below accounted for 10.3 percent.
The proportion of young travelers aged 30 or below has significantly increased since 2013, when it was only 27.5 percent. After reaching a peak of 34.6 percent in 2019, there was a slight decline in 2020 (32.6 percent) and 2021 (20.4 percent) due to the impact of the COVID-19 outbreak. However, the proportion rose again to 32.4 percent in 2022.
Over the past 10 years, the proportion of tourists aged 30 or younger has surged by 8.1 percent. Last year, Japanese tourists aged 30 or below accounted for 42.3 percent, marking a 15.7 percentage point increase from 10 years ago. French tourists accounted for 43.6 percent, up 15 percent from 2013, and British tourists were at 34.4 percent, showing a 13.7 percent increase.
"Demand for exploring K-pop, Korean food, and K-beauty products is leading to an increase in the number of travelers," Kim Hyun-ju, a senior researcher at the Korea Culture and Tourism Institute (KCTI), told Aju Korea Daily on March 11. The researcher analyzed that there was a significant increase in the consumption of South Korea's cultural content during the three years of the COVID-19 pandemic.
"I think BTS played a main role in drawing young foreigners," Kim added. In June 2020, the K-pop phenomenon attracting about 756,600 fans through its live online concert using advanced technologies including 5G, artificial intelligence (AI), and virtual reality (VR). It was the world's largest paid virtual concert performed in a special studio.
One of the most popular districts visited by foreigners is Myeong-dong, a shopping district in central Seoul. Tourists can enjoy traditional Korean street food such as Dak-kkochi, a spicy grilled chicken skewer, and Tteokbokki, a cylinder-shaped rice cake dish with South Koreans' famous hot chili paste.