Popular Korean content is also a hit overseas
Disney Korea seeks to strengthen profitability
The Walt Disney Company Korea (Disney Korea) emphasized the ripple effect of Korean content and announced that it will continue to invest this year.
Disney Korea introduced the main content lineup scheduled to be released this year and revealed its content strategy for the Korean market through the '2024 Disney+ Content Lineup Media Day' at JW Marriott Dongdaemun Square Seoul on the 12th.
On this day, Carol Choi, Walt Disney Company's EVP of original content strategy for the Asia Pacific region, said, "We are happy to be recognized for the quality and popularity of 'Moving' and 'Casino'," and added, "This achievement is an impressive result for us." “It has become data. It has proven its scalability and global capabilities to resonate with viewers around the world with Korea’s original story,” he said.
Carol Choi said, “Korea is an important market with global scalability of stories and world-class production capabilities, with 9 out of the top 15 most-watched local original works on Disney+ in 2023 being Korean works.” “Disney is known for its creative excellence.” “Based on our strong commitment to local content, we plan to continue investing in the Korean content and creative industries.”
“Disney+ aims to take a leap forward as a sustainable growth business in Korea and establish itself as a service that accompanies consumers’ daily lives,” said Kim So-yeon, CEO of Walt Disney Company Korea. “Disney+ aims to provide high-quality local products carefully selected through selection and concentration.” “We will continue to tell stories that Korean viewers can relate to by presenting both content and global content from world-class studios,” he said.
Disney+, which has entered its third year since its domestic launch, recently announced 'strengthening the profitability of the streaming business' as one of the main business goals for this year across the Disney company.
Meanwhile, on this day, director Lee Kwon of the Disney+ original series 'Killers' Shopping Mall' and director Shin Yeon-sik of the series 'Uncle Samsik', which is scheduled to be released in April, talked about the domestic online video service (OTT) and content market.
Regarding Song Kang-ho's first attempt at a drama with 'Uncle Samsik', Director Shin said, "In movies, it is difficult for the main character to be set as a truly evil person, and even if he is a villain, he has a story or is actually portrayed as a good person." “It seems to be more expanded and open,” he said.
Disney+'s main Korean content this year is 'Killers' Shopping Mall' and 'Royal Roader', which were released in January and February, followed by the suspense thriller drama 'Dominant Species', which deals with the fresh topic of 'artificial cultured meat', directed by Park Hoon-jung and Cha Seung-won. , the chase action 'Tyrant' met by Kim Seon-ho and Kim Kang-woo, the mystery horror drama 'Lighting Store' written by writer Kang Full, Song Kang-ho's first series 'Uncle Samsik', Kim Hye-soo, who played the role of the team leader of an investigative reporting program, and Parachute PD, There is ‘Trigger’, which contains the survival reporting story of Jeong Seong-il.