New Jeans, ‘Bubblegum’ MV exceeds 10 million views in just one day
New Jeans was New Jeans. Despite the dispute between the label Adore and the parent company Hive, the music video for the new song 'Bubblegum' exceeded 10 million views in just one day, proving enormous interest.
'Bubble Gum' is a song included in the new single 'How Sweet',
which will be officially released on the 24th of next month. It was
pre-released as a Japanese commercial CM song and TV program theme
song last month, but the official music video was first introduced
on the 27th.
The music video begins with member Hyein saying, “Today I’ll teach
you how to make soap bubbles.” Afterwards, items that stimulate
Generation X's nostalgia, such as video camcorders, VHS tapes,
bubble gum, and iMac PCs, fill the screen. The music video for
'Bubblegum', which was directly produced by Adore CEO Min Hee-jin,
attracted attention by continuing the Y2K concept that New Jeans has
consistently pursued.
The music represents the city pop genre that was popular in
Japan in the 1970s and 1980s. City Pop's unique pop yet
easy-to-listen melody catches the ear. Also, the sight of New
Jeans members dressed in white short-sleeved shirts and black
shorts running around on the beach is reminiscent of a youth
movie.
The 'Bubblegum' music video exceeded 5 million views within
12 and a half hours of its release, and exceeded 10 million
views as of 9 a.m. on the 28th. What’s interesting is the
reactions of netizens. There were comments such as “It feels
like playing with friends on summer vacation” and “Min
Hee-jin’s emotions are unrivaled,” while there were also many
supportive comments such as “I came after watching Min
Hee-jin’s press conference” and “New Jeans fighting.”
On the 25th, two days before the release of the
'Bubblegum' music video, CEO Min Hee-jin held an
emergency press conference and explained the recent
suspicions of 'stealing management rights' and various
controversies. On this day, CEO Min maintained a cold
attitude throughout when talking about Hive, but became
a hot topic by showing tears when the name of New Genes
was mentioned.
There was some criticism that the official attitude was
somewhat sentimental, but many responded that it felt
sincere. Meanwhile, the music video for New Jeans' new
song was released, and it is analyzed that the effect of
the influx of existing New Jeans fans and CEO Min
Hee-jin's press conference led to an explosive number of
views.
The results are also good overseas. Immediately
after its release, the 'Bubble Gum' music video
rose to the top of YouTube's most popular videos
not only in Korea but also in Canada (1st
place), the UK (2nd place), the US (3rd place),
and Australia (4th place), proving the influence
of New Genes. did.
Meanwhile, on the 26th, Hive directly refuted
what CEO Min Hee-jin mentioned at a press
conference by issuing a long official statement.
Meanwhile, expectations for next month's
comeback are growing as both Hive and CEO Min
Hee-jin stated that they will not cause any
disruption to New Genes' comeback.